Targeting Your Audience

To be successful within in a business whether it's marketing an idea or a product, knowing what the target audience allows you to aim your product in a certain direction. Depending on the product and the extent of its appeal to that population, some characteristics will be more important than others. There are three profiles... Continue Reading →

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Simplicity is key in creating a mobile application that will be successful

Hi Everyone, This weeks blog entry is on keeping things simple. In order to get the target to have a easy learning curve towards an app you must make it easy to use. If a customer can't do it on their own you did something wrong. Usually this comes from complicated rules that are not... Continue Reading →

The Start of Everything

My name is Erik Carlson and well this is my first blog so I thought I would introduce myself to my readers. The first thing I thought I would talk about would be my experiences during my Mobile Application course I took this year and how it has changed me. I started off knowing nothing... Continue Reading →

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